Demographic Bidding (beta): Refine your targeting

Thanks for your interest in the demographic bidding beta. We've recently expanded the beta to make it available for all AdWords advertisers. You can start using demographic bidding by logging into your AdWords account and following these three steps:

1. Select the name of the campaign you want to edit.
2. Click 'Edit Campaign Settings.'
3. Find the Advanced Options section of the campaign settings page. Next to the heading 'Demographics,' click 'View and edit options.'

Please refer to the AdWords Help Center to learn more about demographic bidding.