Website Optimizer (beta)

Google Analytics helps website owners and marketers to better understand their users' experiences, optimize content and track marketing performance. It is integrated within Google AdWords and shows advertisers data about their ROI so that they can purchase more appropriate keywords and track Ad Group performance. Also, it gives them data to make more-informed decisions about site targeting, geo-location targeting and much more.

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Google's free webmaster tools offer an easy way to make your site more Google-friendly. They help you see Google's view of your site, diagnose problems, and share information with Google in order to improve your site's visibility in Google's search results.

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