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Case Studies
Tourism BC boosted conversion rates by 7 percent over previous campaigns, and saw increased travel to the province
"We now have the ability to test and adjust our landing page creative in real-time to maximise response generated from our television spots."
Calyx Flowers used Website Optimiser to drive a 14% increase in the number of customers adding items to cart
"We've learned more than just what works on the Calyx Flowers site," says Steiner. "We've learned a testing approach that is applicable to all our web properties. Website Optimiser provides the empirical results I need to make solid marketing decisions going forward."
Mattress Liquidators increased online leads 5,000% by improving their site with Google Website Optimiser
The results Laidlaw has seen with Google Website Optimiser have given him the confidence to make a future leap into e-commerce - to turn the site into a retail store instead of just a lead generator. "We can use all of the Google tactics for tracking and advertising," Laidlaw says. For now, he plans to keep refining the site to get the best possible results for Mattress Liquidators, testing different headlines and colours of links. "I'll just keep tweaking," he says. "I'll keep using Website Optimiser as long as my doors are open."
Dr. Gary Berger improved conversions 225% with Google Website Optimiser
When patients find the site, they are presented with extensive visuals, follow-up data and more, and Dr. Berger sees an important parallel. "I pride myself on eliminating confusion and guesswork for my patients," concludes Dr. Berger. "With Website Optimiser, Google has given me a methodology and a tool that takes the confusion and guesswork out of site design. Website Optimiser is a phenomenal tool that will guide the way I present information from now on."
Doba.com increased conversions 70% and member sign-ups 50% with Google Website Optimiser
"I'm spending the same money on advertising but getting 50% more out of it by decreasing my testing costs and increasing conversions," Roberts says. "It's about letting your users guide you."
Jigsaw Health increased conversions 60% with Google Website Optimiser
"Website Optimiser is a million times better than guessing, and that's what a lot of small startup companies like us used to have to do," says Sullivan.